BEYONCÉ FASHION LABEL LAUNCH VISUALS AT LONDON FASHION WEEK

Beyoncé launched her fashion label House of Dereon in Selfridges during London fashion week. The collection was all about the Normadic Woman with cultural beauty and ancestral style, I was approached to create a visual introduction that helped forward this idea. I put together a small team to help as the deadline was soon approaching. The piece was projected on 8 big screens surrounding the room and also on a bright LED screen which took centre stage as the backdrop for the catwalk.